Africa's Premier UK Tourism Representation
Connecting Africa's finest
with the UK travel trade.
Purveying the Difference® · Est. 2021
🎬 Video showcase — your footage coming soon
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Purveying the Difference® · Est. 2021
Kusa Connect was born during the pandemic — when the tourism industry needed resilience most. In several African languages, Kusa means "a new dawn" and "to nurture and help grow." That is the guiding principle behind everything we do.
Founded by Graeme Watson, a tourism professional with over 15 years of experience spanning the UK, South Africa and the USA, Kusa Connect bridges the gap between Africa's extraordinary properties and the UK travel trade.
Having managed approximately $15 million worth of accounts at Thompsons Africa, represented African product at WTM, INDABA and USTOA, and served as a former SATSA Board Director and KZN Chapter Chair, Graeme brings an unparalleled network and depth of industry knowledge to every partner relationship.
"For me, it's about building a community of like-minded individuals who share a passion for showcasing the wonders of Africa. Together, we rise."
— Graeme Watson, FounderA comprehensive, personal approach to UK market representation — tailored to the specific goals and budget of each partner.
Face-to-face meetings, training sessions and networking with UK tour operators, travel agents and media.
Representing your brand at WTM, Indaba, roadshows and bespoke events across the UK and internationally.
Logistical planning of FAM trips and sales events — connecting your property with the right people at the right time.
Identifying PR opportunities, media features and partnerships to amplify your brand in the UK market.
Social media, email, podcasting, content creation and digital campaigns — a truly integrated approach.
Professional wildlife, nature and interior photography with a Canon EOS R7 — showcasing your property at its finest.
Identifying which businesses are being featured in the UK market and positioning your property for maximum impact.
Currently representing partners across South Africa, Kenya and Tanzania — with coverage expanding across 12 African destinations.
A curated portfolio of extraordinary African properties and DMCs — each one personally selected and represented with passion.
UK-based tourism representation for Africa's finest safari lodges, luxury hotels and DMCs. Personal, passionate and deeply connected to both the UK travel trade and African hospitality.
Partner with us →Professional wildlife, nature and interior photography using a Canon EOS R7 — capturing the extraordinary biodiversity, landscapes and guest experiences your property offers. Available as part of your representation package.
Enquire about photography →
The podcast for Africa tourism professionals. Hosted by Graeme Watson, Kusa Cast features honest conversations with leaders and innovators from across the global tourism industry. Available on all major platforms.
Listen on Acast →In-house training sessions for UK travel advisors on the properties within the Kusa Connect portfolio. Equipping advisors with the knowledge and confidence to sell Africa with authority. Sessions by appointment.
Book a session →Africa's premier travel advisor app — beautifully designed to put Kusa Connect's full portfolio at your fingertips. Stunning full-screen photography, interactive destination maps, detailed property profiles and direct contact tools. Built exclusively for travel advisors selling Africa. Free on iOS and Android.
The Kusa Connect App is Africa's premier travel advisor resource — a beautifully designed platform giving travel advisors direct access to an exceptional portfolio of African safari lodges, luxury camps and hotels.
Stunning full-screen photography. Interactive destination maps. Detailed property profiles and rack rates. Everything you need to sell Africa with confidence.
Kusa Cast features honest, insightful conversations with the leaders, innovators and visionaries shaping the future of African tourism. Hosted by Graeme Watson.
Past guests include CEOs, DMC founders, conservation leaders, media executives and travel trade professionals from across Africa and the UK. Available on Spotify, Apple Podcasts and Acast.
Listen on Acast →
Conversations with Africa tourism leaders
Spotify · Apple Podcasts · Acast
Whether you're an African tourism business seeking UK representation, or a UK travel advisor wanting to know more about the portfolio — we'd love to hear from you.
Purveying the Difference®