Insights

UK market intelligence for African tourism businesses — from Kusa Connect

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Trade Shows · 5 min read

WTM London: A Guide for African Safari Lodges and Hotels

What World Travel Market is really like, how to prepare, and why so many African properties leave without the results they hoped for.

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Trade Relations · 6 min read

How to Get UK Tour Operators to Sell Your Safari Lodge

A practical guide from someone who has spent 15 years on both sides of the table — as a senior UK accounts manager and as a UK representative.

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Market Intelligence · 5 min read

Why Your African Property Needs a UK Representative in 2026

The UK remains Africa's most valuable source market. Here's what has changed since 2021 and what it takes to compete for your share of it.

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